Until a few years ago, the wine “Friulano” was called Tocai because it was similar to the Hungarian Tocai. How did the vintners react? Friulano similar to their wine! How about the consumers? The first continued to love it like always. The second wasn’t upset at all. In Friuli and in Veneto, despite the name, it’s willingly consumed, no more or less than before. Outside of Triveneto, the media has for decades favored Pinot Grigio, Sauvignon and Chardonnay. The first encounter with the most beloved white wine of Friuli, though renamed, is always positive.
What do you think? Does changing a name of a wine make a difference? Please post and let me know what you think of Friulano (Tocai).
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